Colgate Sensitive Whitening Toothpaste - 6 oz

Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Formulated for daily use. 24/7 sensitivity protection with twice daily brushing. Superior stain removal, helping to restore the natural whiteness of your teeth (with regular brushing vs. non-whitening toothpaste). Gluten free. Maximum strength (FDA allowed antisensitivity active ingredient).

Directions: Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: Consult a dentist or physician.

Active Ingredients: Potassium Nitrate 5%; Sodium Fluoride 0.24% (0.14% w/v Fluoride Ion)

Inactive Ingredients: Water; Hydrated Silica; Glycerin; Sorbitol; PEG-12; PVM/MA Copolymer; Sodium Lauryl Sulfate; Flavor; Poloxamer 407; Trisodium Phosphate; Sodium Hydroxide; Cellulose Gum; Sodium Saccharin; Xanthan Gum; Titanium Dioxide; FD&C Blue No. 1

Warnings: When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.